How to Find Your Target Audience
A well-defined target audience helps brands fine-tune their marketing strategy to achieve maximum customer reach and engagement in the most cost-effective way.
12 Min Read
Emotion Analysis: Definition and Use-cases
Emotion analysis is the process of detecting consumer emotions with the help of AI and machine learning technologies. Learn more on how it can help you make informed business decisions.
10 Min Read
Available in 13 languages
Why Brand Personality Matters
Brand personality is the set of human traits we associate with brands. Learn why it matters with examples and how to create one for your brand that stands out from the crowd and dazzles your audience.
10 Min Read
Available in 7 languages
Consumer Personality Traits (Big Five)
Learn about Big Five personality traits and how they can be used in marketing to understand consumer behavior and decision-making processes and to optimize marketing messages.
11 Min Read
Available in 11 languages
What Is Technographic Segmentation?
Technographic segmentation divides your customers based on their technology usage and adoption rates. Learn how it can boost your B2B marketing efforts and drive customer growth.
9 Min Read
Available in 16 languages
Behavioral Segmentation Variables
Behavioral segmentation groups customers according to their behavioral patterns and traits. Find examples and variables of behavioral segmentation in marketing here.
7 Min Read
Psychographic Segmentation Examples
Psychographic segmentation includes variables like personality, lifestyle, social status, attitudes, interests, and more. Check out top examples and benefits to better understand your market.
8 Min Read
Available in 11 languages
What Is Demographic Segmentation?
Examples of demographic segmentation are many; it divides customers by age, gender, income, ethnicity, and family status, helping you create targeted marketing campaigns.
7 Min Read
Available in 11 languages
Market Segmentation: Benefits & Types
Market segmentation is the process of dividing customers into smaller groups based on their needs and characteristics. Explore the benefits, examples and types of market segmentation in this article.
15 Min Read
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