28,000+ businesses and agencies, small and big, across the globe use Delve AI
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AI-driven marketing insights from multiple data sources
Build rich personas by integrating your first-party data (Google Analytics, Search Console) and public data sources (social media, voice of customer). Augment these personas with 20+ data sources to gain deeper behavioral insights via machine learning and AI.
Automatically segment your market for detailed buyer analysis
Create accurate marketing segments based on customer behavior, psychographics, demographics, geography, and transactions to optimize targeting. Dive deeper into buyer groups, such as repeat and one-time buyers (high or low order value), and tailor your marketing strategies to fit each segment’s characteristics.
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Conduct detailed audience research for each persona
Generate persona profiles with in-depth details, including their demographics, interests, goals, challenges, and influential resources. Analyze up to 20 sample user journeys per segment to detect drop-offs and bottlenecks, refining user experiences to drive conversions.
Compare segments for smart targeting and get critical industry-specific insights
Identify differences between buyer and non-transacting segments to discover new targeting, keyword, and content ideas to expand reach and adapt your marketing strategies. Identify trends and variations in key attributes that are unique to your vertical with industry specific insights.
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Convert non-transacting segments into buyers
Compare and understand non-transacting segments like cart abandoners, passive browsers, and bouncers. Use these insights to create strategies for converting them into loyal customers.
Effortlessly share and update persona profiles
Easily share segments and personas with team members in JPG, PDF, or CSV formats to enhance collaborative marketing efforts. Keep personas up-to-date with automatic updates to stay aligned with the rapidly changing consumer landscape.
Create data-driven buyer, competitor and employee personas for your business automatically. Gain high-quality buyer insights with Delve AI's persona generator tools.
Transform customer insights into tailored, impactful growth and marketing recommendations. Unleash powerful marketing strategies across all major channels.
"What sets Delve AI apart is its ability to synthesize complex data into hyper-specific brand personas. It's fascinating how it reads through heaps of analytics and distills them into clear, actionable insights about our customer base. The process is impressively seamless. It's a game-changer for any brand looking to deepen its understanding of its audience and drive targeted marketing efforts."
Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
Learn how APT Global, a shipbuilding/offshore construction company with presence in UAE, Netherlands, Qatar, Belgium and India used Delve AI to generate high quality leads and accelerate its sales cycle.
Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.
Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
Learn how to use personas, segments, and journeys to help non-converting website visitors, like bouncers, passive browsers, and cart abandoners move through the discovery and consideration phases to conversion.