31,000+ businesses and agencies, small and big, across the globe use Delve AI
Here's how our persona tool researches your competitor's keywords and marketing strategies
PERSONA
Data driven Competitor Persona
Updated every month
Export to JPEG
DISTRIBUTION
User profile distribution
Rich competitor intelligence
How ● What ● When ● Where ● Who
KEYWORDS
Organic & paid search keywords
Keyword category analysis
Constituents ● Intent ● Length
INSIGHTS
Industry specific insights
Supports 40+ B2C/B2B industries
Export to CSV
Supported data sources and integrations
Similarweb
Moz Links
Why Competitor Persona?
Enhance your ICP
Sharpen your Ideal Customer Profile (ICP) and elevate your targeting by blending competitor insights with your most valuable customer segments. Stay one step ahead in understanding your market with more precise and effective personas.
Unlock competitor insights
Capitalize on competitive intelligence and transform rival strategies into stepping stones for your success. Discover the best-performing strategies in your market. Use them to elevate your brand and stay ahead of the competition.
Spot opportunities
Discover hidden gems by comparing your marketing strategies and approaches against the competition. Uncover new content and advertising opportunities that will give you a competitive edge and will allow you to capture market share.
Keep up with market trends
Stay ahead of the curve by analyzing market dynamics, competitor movements and emerging trends. Gain a deep understanding of your market landscape and your competitor's strategies to keep yourself at the forefront of your field.
"Personas are far better than I'd hoped. Their ability to nail the interests of our and our client's competitors provides us insights we otherwise would not have. You can really benefit from competitive intelligence and seriously great input on what to write about for our site to reach our competitor's clients."
Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
Learn how APT Global, a shipbuilding/offshore construction company with presence in UAE, Netherlands, Qatar, Belgium and India used Delve AI to generate high quality leads and accelerate its sales cycle.
Performing regular competitor analysis is all about seeing where your company stands, where it could be and to identify opportunities to piggyback on the strategies of competitors.
Check out the top tools to research and analyze competitor keywords. Use them to beat your competitors with the best keywords for both SEO and paid search marketing (PPC).
Check out these buyer persona stats that showcase their effectiveness in marketing and sales related use-cases. Use buyer personas to improve value proposition and develop effective content.