PR Advisor
Monitor media and competitor press releases
and get ideas for PR outreach & self posts.
Social Advisor
Find influencers (people/organizations)
and trending topics from social media.
Sales Advisor
Identify best organizations and person contacts
for B2B prospecting and cold outreach.
Social audiences across networks
Specify network specific handles and combine audiences from seven major social networks
Social audience segments
Gain deep understanding of your social segments such as brand mentioner and topic mentioner
Audience research
Get detailed personas and audience insights for each segment such as demographics, interests, behaviors and affinities
Sources of influence
Find who your audiences follow, visit and engage with and discover best places to influence them
Identify influencers
Identify people and organizations who have expert knowledge and social influence over your target social audience
Topics of interest
Identify the topics/themes that resonate with your social audience
Hashtags
Analyze conversations and extract the hashtags your audience use
Automatic marketing segmentation
Get granular social segments based on behavior, psychographics, demographics and geographies
Get rich industry specific insights
Identify variations in key structured attributes specific to your industry/vertical
Analyze competitors
Analyze and track your competitors’ social profiles and extract meaningful insights and trends from content and audiences
Share personas
Add team members or export and share segments and personas as JPEG/PDF/CSV files to bring empathy to your marketing efforts
Automatic updates
Keep personas updated each month automatically with built-in social monitoring and detect changes when they occur
Watch our video
How to Create Social Media Personas
Learn how to use rich social insights to create your buyer personas for social media. Use social personas to draft content, prepare strategies, analyze competitors and interact consistently.
11 Min Read
How to Build Your Twitter Personas
Twitter is a great source for audience insights, both B2B and B2C. Develop your Twitter user personas and use them for better targeting, effective messaging and increased conversions.
7 Min Read
How to Generate Your Instagram Personas
In this article, we look at how you can generate your Instagram user personas. Use them, along with your brand persona, to be relevant and attractive to your target audience.
8 Min Read
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