How to Create a Persona in 11 Steps
Creating a persona from scratch isn't easy. Our in-depth guide to persona building simplifies the process with easy-to-follow steps and examples. Learn how!
22 Min Read
How to Find Your Target Audience
A well-defined target audience helps brands fine-tune their marketing strategy to achieve maximum customer reach and engagement in the most cost-effective way.
12 Min Read
10+ Employee Retention Strategies in 2025
Discover the best employee retention strategies to retain top talent and reduce turnover. Learn to use them and boost employee satisfaction at the workplace.
11 Min Read
How to Create Filters in Delve AI
Use filters in Delve AI to create product personas, country-specific personas, and more. Get in-depth audience insights across key dimensions to strengthen your marketing strategies.
10 Min Read
Digital HR
Explore how digital HR optimizes processes through digital transformation and analytics, ultimately enhancing the workforce experience.
11 Min Read
13 Buyer Persona Development Questions
Ask the right buyer persona questions to better understand customer goals, needs, and challenges. Let's look at the top 13 questions to ask buyers for persona development.
15 Min Read
LinkedIn Advertising: How Personas Help
Learn how to use buyer personas to find your LinkedIn target audience. Use persona insights to optimize audience targeting, advertising material, and budget allocation.
9 Min Read
21 Best AI Tools for HR
Find the best AI tools for HR and learn how they can enhance work productivity, boost engagement, and provide support to your HR teams!
15 Min Read
What is Employee Segmentation?
Learn how employee segmentation can optimize the workforce and discover the top ways to address employees' needs.
13 Min Read
Customer Retention Strategies & Examples
Customer retention is as important as customer acquisition. Check out the top customer retention strategies, examples, and techniques to boost revenue and keep buyers happy with personas.
23 Min Read
Improve Employee Experience Using AI
Discover top ways to improve employee experience using AI. Learn how to leverage AI tools to elevate employee productivity and efficiency in your organization.
19 Min Read
Delve AI’s Black Friday Sale
Enjoy 30% discounts on your favorite products and make the most of this Black Friday sale with Delve AI. Look at all our products and deals coming your way this Black Friday!
4 Min Read
Voice of the Customer (VoC) Examples
Voice of the Customer (VoC) takes in customer feedback, analyzes it, and uses VoC insights to improve customer experiences. Discover the best VoC methods, examples, and programs in this post.
19 Min Read
Synthetic Personas and User Research
Synthetic personas mimic and predict customer behavior with ease. As such, brands can actively use them to conduct user surveys, test new features, and develop ad creatives.
14 Min Read
Personas and Jobs to Be Done
Jobs to be done and personas are two distinct but complementary concepts that help you understand customer needs and challenges. Learn how to use them to create better product and marketing strategies.
11 Min Read
How to Find Influencers For Your Brand
Discover the best ways to find influencers to promote your brand or products. Learn to spot the right influencers to work with and improve your sales and marketing efforts!
18 Min Read
AI in B2B Marketing
Discover the best ways to use AI in B2B marketing. Find tools, use cases, and examples to help your business make the most out of the AI boom in this article.
18 Min Read
19 Top AI Marketing Tools in 2025
From content creation to ad optimization, find the best AI marketing tools in this listicle. Improve efficiency and connect better with your audience to drive business growth.
22 Min Read
Meet us at SaaStr, Inbound, DMWF & more
Join Delve AI at some of the most popular marketing events this Fall - SaaStr (SF Bay Area), Inbound (Boston), DMWF (New York) and SparkTogether (Seattle).
4 Min Read
How to Find Guest Posting Opportunities
Find the best guest posting opportunities with this step-by-step guide. It contains everything you need about guest blogging and AI tools that greatly simplify the process.
21 Min Read
Available in 11 languages
What Is a Buyer Persona?
A buyer persona represents your ideal customers, helping you make better product and marketing decisions. Learn how to create and use one for your business here.
27 Min Read
Available in 11 languages
AI Customer Journey
Here’s how AI customer journey transforms customer experiences across online and offline channels, giving marketers a more holistic view of their audience.
14 Min Read
Available in 10 languages
Digital Twin of a Customer (DToC)
The digital twin of a customer (DToC) seeks to change how marketing and customer experiences work by simulating consumer behaviors and optimizing customer journeys.
16 Min Read
Available in 11 languages
![Top 10 Audience Insights Tools For Marketers in 2025 [Free+Paid]](https://cdnforge.delveai.com/dash/img/30eb2c4/blog/roll/audience-insights-tools.avif)
Top 10 Audience Insights Tools For Marketers
Accurate audience insights are imperative for a successful marketing strategy. Find the best audience insights tools marketing professionals can use in this article.
19 Min Read
Available in 16 languages
Anatomy of a Buyer Persona
An effective buyer persona has several elements that need to be addressed. Let's learn these key ingredients that help paint a complete picture, with examples from personas generated by Delve AI.
12 Min Read
Towards Autonomous Marketing with Delve AI
Step into the new era of autonomous marketing with Delve AI. Understand its benefits and how it differs from marketing automation. Get a peek into Delve AI's ongoing efforts to enabling autonomous marketing.
11 Min Read
Available in 11 languages
How to Convert Visitors into Buyers
Learn how to use personas, segments, and journeys to help non-converting website visitors, like bouncers, passive browsers, and cart abandoners move through the discovery and consideration phases to conversion.
8 Min Read
What Is a Negative Buyer Persona?
Negative buyer personas help you identify customers with no measurable ROI. Learn how you can use them to avoid marketing to the wrong people.
14 Min Read
Persona Based Marketing (PBM)
Persona-based marketing helps to keep the focus on customers and their needs. Learn everything you need to know about building strong customer relationships with persona-based approaches to marketing.
12 Min Read
Emotion Analysis: Definition and Use-cases
Emotion analysis is the process of detecting consumer emotions with the help of AI and machine learning technologies. Learn more on how it can help you make informed business decisions.
10 Min Read
Available in 13 languages
What Is Customer Sentiment Analysis?
Customer sentiment analysis is the process of detecting and understanding the opinions, emotions, and attitudes of consumers towards a certain product, service, or company. Discover its use cases and applications.
10 Min Read
Why Brand Personality Matters
Brand personality is the set of human traits we associate with brands. Learn why it matters with examples and how to create one for your brand that stands out from the crowd and dazzles your audience.
10 Min Read
Available in 7 languages
Consumer Personality Traits (Big Five)
Learn about Big Five personality traits and how they can be used in marketing to understand consumer behavior and decision-making processes and to optimize marketing messages.
11 Min Read
Available in 11 languages
How to Create Personas Using ChatGPT
A buyer persona gives you an idea about customer goals and motivations. Learn how to use ChatGPT to create buyer personas with template prompts, tools and examples.
10 Min Read
Available in 11 languages
11+ Use-Cases of Generative AI in Marketing
Learn how generative AI is revolutionizing marketing, plus its benefits, use cases, and top Gen AI tools. Discover valuable insights for using generative AI efficiently and responsibly.
13 Min Read
Available in 11 languages
How to Create Candidate Personas
Build candidate personas, which are semi-fictional representations of your ideal job candidates, to streamline your hiring process and find employees who will be the perfect fit for your company.
9 Min Read
Available in 10 languages
What Is a Customer Persona?
A customer persona is a semi-fictional archetype that depicts a particular segment of your audience. Learn how to create personas and use them to deliver better customer experiences.
11 Min Read
Available in 16 languages
What Is an Employee Persona?
Employee personas are the closest things you have to representing a group of employees that share similar traits and characteristics. They help you create a positive workplace culture.
9 Min Read
Available in 15 languages
What Is Technographic Segmentation?
Technographic segmentation divides your customers based on their technology usage and adoption rates. Learn how it can boost your B2B marketing efforts and drive customer growth.
9 Min Read
Available in 16 languages
What Are SaaS Buyer Personas?
SaaS buyer personas help you get a clearer understanding of your customers. SaaS personas change the way you target, communicate, and approach, thereby resulting in greater ROI.
14 Min Read
How to Use Personas in Content Marketing
Integrate personas in your content marketing strategy to create messages that resonate effectively with your audience. Use deep insights about your buyers and their needs to create great content focused on the customer.
11 Min Read
How to Create Buyer Personas from CRM Data
Your CRM contains a goldmine of data that acts as perfect fodder to create accurate buyer personas. Here, we look at everything required to make personas from CRM data.
9 Min Read
Personas to Enhance Email Marketing
Looking to take your email marketing to the next level? Learn how to use personas to create highly targeted and effective email campaigns that resonate with your customers.
16 Min Read
The History of Buyer Personas
A look at the origin of buyer personas and its history till date. Covers user/marketing personas, Jobs To Be Done theory, qualitative/quantitative personas, data-driven personas and automatic persona generation.
16 Min Read
How to Use SEO Persona to Boost Search
Learn how to create and use SEO personas to gain organic search visibility and performance. Use search personas to refine SEO strategy, find keywords/themes and connect with the right audience efficiently.
16 Min Read
50+ Buyer Persona Statistics
Check out these buyer persona stats that showcase their effectiveness in marketing and sales related use-cases. Use buyer personas to improve value proposition and develop effective content.
6 Min Read
Available in 16 languages
How to Use PPC Personas to Boost SEM
Get practical tips to create and apply Pay-Per-Click (PPC) personas for paid search advertising. Boost search engine marketing (SEM) performance by implementing buyer personas in your PPC campaigns.
8 Min Read
How to Build Personas for Youtube
Learn how to make audience personas for YouTube videos. Use them to make content that resonate with your subscribers, get more views and grow your YouTube channel.
8 Min Read
Available in 11 languages
How to Use Reviews to Build Buyer Personas
Online reviews are rich sources of the voice of the customer and hence very useful to build buyer personas. Learn how to use them strategically to create accurate buyer personas.
8 Min Read
Guide to Creating Marketing Personas
Marketing personas are the basic foundation of your marketing exercise. By creating personas for marketing, you not only back your decisions with data, but also base them on their needs and emotions.
9 Min Read
How to Generate Your Instagram Personas
In this article, we look at how you can generate your Instagram user personas. Use them, along with your brand persona, to be relevant and attractive to your target audience.
8 Min Read
Available in 16 languages
How to Build Your Twitter Personas
Twitter is a great source for audience insights, both B2B and B2C. Develop your Twitter user personas and use them for better targeting, effective messaging and increased conversions.
7 Min Read
How to Create Social Media Personas
Learn how to use rich social insights to create your buyer personas for social media. Use social personas to draft content, prepare strategies, analyze competitors and interact consistently.
11 Min Read
Available in 9 languages
Behavioral Segmentation Variables
Behavioral segmentation groups customers according to their behavioral patterns and traits. Find examples and variables of behavioral segmentation in marketing here.
7 Min Read
Psychographic Segmentation Examples
Psychographic segmentation includes variables like personality, lifestyle, social status, attitudes, interests, and more. Check out top examples and benefits to better understand your market.
8 Min Read
Available in 11 languages
What Is Demographic Segmentation?
Examples of demographic segmentation are many; it divides customers by age, gender, income, ethnicity, and family status, helping you create targeted marketing campaigns.
7 Min Read
Available in 11 languages
Market Segmentation: Benefits & Types
Market segmentation is the process of dividing customers into smaller groups based on their needs and characteristics. Explore the benefits, examples and types of market segmentation in this article.
15 Min Read
Online Shopper Personas: E-commerce Stores
Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.
9 Min Read
16 Use-cases of AI in Marketing
Learn about trends, challenges and importance of artificial intelligence (AI) in marketing. AI can help reduce length of sales cycles, increase retention rate and bring in more customers.
15 Min Read
Available in 11 languages
Top 12 Persona Tools & Templates
Use these persona tools and templates to create buyer personas for your business easily. Get closer to your customers with deeper insights from the personas generated.
16 Min Read
Available in 11 languages
AI Generated Persona
AI generated personas help you develop relevant and up-to-date personas in an automated manner. They are critical in an era of rapidly changing consumer behavior that generates vast user data.
6 Min Read
Available in 16 languages
How to Create Data-driven Personas
Customer personas are useful to make decisions that will impact the way businesses reach out to customers. In this article, we help you create a data-driven persona efficiently in a step-by-step format.
9 Min Read
Available in 10 languages
Create Personas Using Google Analytics
Learn the two best ways to create buyer personas using Google Analytics data (GA4): Manual process using reports & Automatic generation using Persona by Delve AI.
16 Min Read
Available in 10 languages
30 Marketing Ideas for Small Businesses
In this article, we discuss 30 marketing ideas that small businesses can use. No matter what product or service you offer, you can use these marketing strategies to inspire people to open their purse strings.
14 Min Read
What is Customer Journey Mapping?
Customer journey mapping (CJM) helps you understand the experiences of customers at various touchpoints when they interact with your brand. Learn about journey and empathy maps and how to use them.
12 Min Read
How to Create B2B Buyer Personas
Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.
7 Min Read
Available in 10 languages
Top 14 Tools to Find Competitor Keywords
Check out the top tools to research and analyze competitor keywords. Use them to beat your competitors with the best keywords for both SEO and paid search marketing (PPC).
15 Min Read
How to Check Competitor Keywords
Want to check the keywords that your competitors are using? Learn how to perform competitor keyword research easily, compare strategies and uncover opportunities to improve search engine performance.
8 Min Read
Service Provider & Network Domain in GA
This guide will show you step-by-step how to get Service Provider and Network Domain data into Google Analytics. This is useful for example if you’d like bot/spam detection, internal traffic filtering and/or lead generation.
4 Min Read
What Is an Ideal Customer Profile?
Ideal Customer Profile (ICP) describes someone who would benefit a lot from what you offer and provides you with significant value in exchange. ICP helps you with meaningful conversations and sharper campaigns.
8 Min Read
How to Use Personas for Competitor Analysis
Performing regular competitor analysis is all about seeing where your company stands, where it could be and to identify opportunities to piggyback on the strategies of competitors.
9 Min Read
Our products
Create data-driven buyer, competitor and employee personas for your business automatically. Gain high-quality buyer insights with Delve AI's persona generator tools.
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