The following industries/categories are not supported by Delve AI platform.

• Adult
• Tobacco
• Guns and similar sensitive subjects

We offer monthly and yearly billing options for our subscription plans. Please choose Monthly or Yearly option at the top of the pricing page to get relevant pricing information. We offer 20% discount on annual plans.

If you are looking to generate personas for a single website, business plans are the right plans for you. An appropriate business plan is automatically determined by our platform based on the monthly visitor traffic on your website.

When managing multiple businesses/websites, agency plans are more appropriate. Please pick an appropriate agency plan based on the number of businesses/websites for which personas need to be generated each month and the cumulative monthly visitor traffic across those websites.

In summary, business pricing plans allow you to pay for one business/website at a time, while the agency plans allow you to purchase for multiple websites together.

All plans (business and agency plans) include Competitor Persona for few competitor domains. If you need more than what's provided as default in the plan that you chose, you can purchase them as add-ons.

Agency plans are suited for generating and managing personas for multiple businesses/websites. Apart from better pricing on a per-website basis (compared to single business plans), agency plans offer flexibility in choosing the set of websites for persona generation each month. Using the ON/OFF Upgrade toggle switch for each website/competitor, you can choose for one-time generation for a set of websites/competitors while the remaining can be kept in auto-update mode for several months or longer. You also have the option to get white-labeled reports from our platform when using agency plans.

We offer 40% discounts on paid business plans to non-profit organizations and educational institutions. If you are an eligible organization, please contact sales@delve.ai with your organization details to avail this discount.

Our platform cannot pull the necessary dimensions and metrics from Google Analytics for a sample of the traffic on your website. Hence, the appropriate paid plans are always based on your website's monthly traffic and cannot be restricted to a lower tier.

We offer monthly and yearly billing for our products. Subscription will be renewed at the end of each subscription period (month/year).

We only accept payments online. We accept Visa, Mastercard, Discover and American Express cards. We do not accept PayPal.

To add your VAT number, please go to Billing (using the drop down under your name on the top right of the screen) > Billing Details and enter the VAT number under Tax ID section.

Yes, Delve AI offers pay-as-you-go services and you can upgrade, downgrade, or cancel your subscription plan anytime from the Settings (at the bottom of the left navigation bar) > Subscription page of your business.

If you upgrade anytime, we will apply a pro-rated credit for your existing subscription to the purchase of the new plan. Your new plan will become active instantaneously.

You can downgrade/cancel your subscription at any time in the "Billing" section of your account. When you cancel, your plan is kept active until the next billing date.

No. Delve AI offers pay-as-you-go services. We do not have any cancellation fees. You can cancel whenever you want. You will not be billed again after the current billing cycle.

If you cancel, you will lose access to all paid features at the end of your billing cycle for that plan.

To cancel your subscription, please go to Billing (at the bottom of the left navigation bar) > Subscription. Click Cancel button against the subscription plan that you would like to cancel.

Delve AI does not offer refunds for partial use, except in the cases of account access or other problems caused by the platform. If this is the case, please email support@delve.ai with details of the troubles you've experienced.

Customer Persona by Delve AI generates personas and insights of your customers/buyers from customer/CRM data (Salesforce/HubSpot/Shopify/Klaviyo/Stripe or CSV files).

Data from the following CRMs/MAPs are currently used by Customer Persona by Delve AI to build data-driven buyer personas.

Website Persona by Delve AI automatically extracts personas and journeys, segment-wise from web/mobile analytics data. It works on aggregated and anonymized analytics data from sources such as Google Analytics and Google Search Console, adds industry specific insights, automatically segments users based on their behaviors/psychographics/demographics/transactions, and leverages advances in machine learning to abstract personas for each segment.

No more time-consuming manual analysis! Personas are auto-generated and kept all up to date.

Gain clarity on your best-performing segment, refine your customer experiences and get targeting ideas to grow your business!

After you sign up for Website Persona for your business, segments and personas will be generated using historical data of 3+ days. You can access all the features for the largest segment (Segment 1) generated, including persona details, user distribution, enriched analytics, industry specific insights, up to three sample user journeys and more. No credit card is required. We want to make sure that you experience one of the segments generated before you buy it.

An upgrade to a paid plan is required to generate more robust personas (based on longer historical period) and to access features for all segments generated, including your best performing segment(s).

When upgrading to a paid monthly plan, you can choose 3/6/12 months of historical data to be processed (apart from the default of one month of historical data) at an additional cost to generate more accurate personas. A one-time fee for processing historical data will be charged as part of the first invoice, apart from the subscription fee. All subsequent invoices will only include applicable subscription fee.

Yes, you can use the + button at the top (next to the business name) to add multiple businesses/websites.

All of our Website Persona pricing plans have a limit on the number of visitors that will be processed every month.

When the number of visitors for your business significantly exceeds your plan limit in any month, access to the paid features will be restricted. To restore access, you will need to upgrade to the appropriate plan matching the increased monthly visitor count.

We never throttle customers or stop processing your data for getting traffic spikes.

You can find sample screenshots of the personas generated by Delve AI platform at the bottom of  this blog article.

If you sell to businesses (i.e. yours is a B2B website), then understanding organizations that visit your website is critical to creating accurate personas. To do so, you can enable organization tracking by following the steps outlined in Settings > Organizations page.

You can hover over the metric labels on the Segments and Personas summary view to view their definitions.

To delete a business, select the business using the business dropdown at the top of the dashboard, then go to Settings (at the bottom of the left navigation bar) > Business and then click Delete Business button at the bottom of the page.
Only Admin users can delete a business.

Competitor Persona by Delve AI creates audience personas of websites of your competitor businesses automatically. Simply specify the website domain of your competitor and the tool creates data-driven, audience personas automatically in minutes. Researching competitors has never been this easy and cost-effective!

You can gain a deep understanding of your competitor's users, such as goals & pains, communication preferences, influential resources in decision making, media preferences, and more. And you get audience intelligence in terms of How, Where, When, Who & What. Further, the tool generates unique insights specific to your industry.

With better audience intelligence and competitor insights, you can refine your ideal customer profile, compare marketing strategies, identify advertising opportunities and generate content that resonates better with your target customers.

Analyze competitors and discover trends as they happen and uncover content, advertising and partnership opportunities with competitor intelligence!

We are unable to offer a free plan for our Competitor Persona product as it involves purchasing traffic intelligence data from our data partners.

We do, however, generate and show you previews of each of the components/modules of the generated competitor personas (for up to two website domains per user) even before you purchase, to help you gain confidence in the quality of the components generated. These components/modules include: persona details, user distribution and industry specific insights.

To upgrade/downgrade and/or delete competitors, please go to Billing (at the bottom of the left navigation bar) > Subscription page for the corresponding business.

Social Persona by Delve AI creates social media personas and delivers high-quality market research from social media in minutes.

All you have to do is to provide your (or your competitor's) website domain. Delve AI first extracts handles for each of the major social networks from the given website. It then create personas of your social audiences automatically for you. Get rich insights for each of your social segments such as brand mentioners and topic mentioners.

With AI generated personas and audience intelligence, you can research each segment's demographics, geographies, interests, topics of interest, and get industry specific insights. You can also understand their online habits and discover best places to influence them. Learn who they follow on social media, which podcasts they listen to, which websites they visit and which YouTube channels they watch.

Powered by these rich insights, you can identify opportunities to amplify your brand, build your media outreach and get content and targeting ideas. Not only does Delve AI platform make these rich insights available and actionable, but it also keeps it automatically updated.

Knowing your target audience well has never been this easy and affordable!

Social Persona considers publicly accessible social profiles from Instagram, Linkedin, X (Twitter), YouTube, TikTok, Pinterest and Facebook.

Data is presented in aggregate form for group level insights (except for influencers) and hence does not include personally identifiable information such as email addresses, phone numbers or physical addresses.

At least 200+ social profiles per segment are required to generated a social persona.

The following data sources are currently used by Persona by Delve AI to generate data-driven personas.

Website Persona

COMPETITOR PERSONA

SOCIAL PERSONA

CUSTOMER PERSONA

We support GA4 version of Google Analytics. The older version of Google Analytics (Universal Analytics - UA) is no longer supported.

For a single business, you can add team members via Team Members (on the left navigation bar) > (Business) Users. If you have a paid agency plan, you can add agency users via Team Members (on the left navigation bar) > Agency Users. Agency level users have automatic access to all businesses/competitors tied to their agency plan. Only Owner/Admin users can add/delete team members.

To remove a user, go to Team Members (on the left navigation bar) > Users (Business or Agency Users) and then click Delete button to the right of the name of the user. Only Owner/Admin users can add/delete team members.

To schedule a demo call, please use our Calendly link. You can also reach our sales team via email at  a(href="mailto:sales@delve.ai") sales@delve.ai

Once the Website and Competitor Personas for your business have been generated, you can create an outline of your ideal customer profile (ICP) by identifying the unique attributes and behaviors of your best-performing segments (for example, by comparing them against non-converting segments) and then combining them with competitor insights.

Our team will be glad to assist you with use-cases related to persona data. To understand the personas generated by Persona by Delve AI and how to use them, please schedule a call using our Calendly link.