The following industries/categories are not supported by Delve AI platform.

• Adult
• Tobacco
• Guns and similar sensitive subjects

We offer monthly and yearly billing options for our subscription plans. Please use the monthly <> annual toggle button at the top of the pricing page to get relevant pricing information. We offer 20% discount on annual plans.

With monthly plan, the default historical date range used to generate Website Persona is 1 month, while with annual plans, it is 12 months of historical data.

If you are looking to generate personas for a single website, business plans are the right plans for you. An appropriate business plan is automatically determined by our platform based on the monthly visitor traffic on your website.

When managing multiple businesses/websites, agency plans are more appropriate. Please pick an appropriate agency plan based on the number of websites for which personas need to be generated each month and the cumulative monthly visitor traffic across those websites.

In summary, business pricing plans allow you to pay for one business/website at a time, while the agency plans allow you to purchase for multiple websites together.

All plans (business and agency plans) include Competitor Persona for few competitor domains. If you need more than what's provided as default in the plan that you chose, you can purchase them as add-ons.

Agency plans are suited for generating and managing personas for multiple businesses/websites. Apart from better pricing on a per-website basis (compared to single business plans), agency plans offer flexibility in choosing the set of websites for persona generation each month. Using the ON/OFF Upgrade toggle switch for each website/competitor, you can choose for one-time generation for a set of websites/competitors while the remaining can be kept in auto-update mode for several months or longer. You also have the option to get white-labeled reports from our platform when using agency plans.

We offer 40% discounts on paid business plans to non-profit organizations and educational institutions. If you are an eligible organization, please contact sales@delve.ai with your organization details to avail this discount.

Our platform cannot pull the necessary dimensions and metrics from Google Analytics for a sample of the traffic on your website. Hence, the appropriate paid plans are always based on your website's monthly traffic and cannot be restricted to a lower tier.

We offer monthly and yearly billing for our products. Subscription will be renewed at the end of each subscription period (month/year).

We only accept payments online. We accept Visa, Mastercard, Discover and American Express cards. We do not accept PayPal.

To add your VAT number, please go to Billing (using the drop down under your name on the top right of the screen) > Billing Details and enter the VAT number under Tax ID section.

Yes, Delve AI offers pay-as-you-go services and you can upgrade, downgrade, or cancel your subscription plan anytime from the Settings (at the bottom of the left navigation bar) > Subscription page of your business.

If you upgrade anytime, we will apply a pro-rated credit for your existing subscription to the purchase of the new plan. Your new plan will become active instantaneously.

You can also downgrade at any time, but your changes will not take effect until the start of your next billing cycle.

No. Delve AI offers pay-as-you-go services. We do not have any cancellation fees. You can cancel whenever you want. You will not be billed again after the current billing cycle.

If you cancel, you will lose access to all paid features at the end of your billing cycle for that plan.

To cancel your subscription, please go to Settings (at the bottom of the left navigation bar) > Subscription. Click Cancel button against the subscription plan that you would like to cancel.

Delve AI does not offer refunds for partial use, except in the cases of account access or other problems caused by the platform. If this is the case, please email support@delve.ai with details of the troubles you've experienced.

Website Persona by Delve AI automatically extracts personas and journeys, segment-wise from web/mobile analytics data. It works on aggregated and anonymized analytics data from sources such as Google Analytics, adds industry specific insights, automatically segments users based on their behavior/demographics/transactions, enriches with social media and voice of customer data and leverages advances in machine learning to abstract personas for each segment.

No more time-consuming manual analysis! Personas are auto-generated and kept all up to date.

Gain clarity on your best-performing segment, refine your customer experiences and get targeting ideas to grow your business!

After you sign up for Website Persona for your business, segments and personas will be generated using historical data of 3+ days. You can access all the features for the largest (first) segment generated, including persona details, user distribution, enriched analytics, industry specific insights, upto three sample user journeys and more. No credit card is required. We want to make sure that you experience one of the segments generated before you buy it.

An upgrade to a paid plan is required to generate more accurate personas (based on longer historical period) and to access features for all segments generated, including your best performing segment.

If a business stays in free Lite Plan beyond initial 30 days, we may use demographics, interests and other dimensions/metrics (in aggregated and anonymized form) gathered from the Google Analytics account associated with your business, to refine our platform's internal data models and benchmarks.

We may apply a term limit of two years for a business under the Lite plan.

When upgrading to a paid monthly plan, you can choose 3/6/12 months of historical data to be processed (apart from the default of one month of historical data) at an additional cost to generate more accurate/robust personas. A one-time fee for processing historical data will be charged as part of the first invoice, apart from the subscription fee. You can find the pricing details at https://www.delve.ai/pricing. All subsequent invoices will only include applicable subscription fee.

Yes, you can use the + button at the top (next to the business name) to add multiple businesses/websites.

All of our Website Persona pricing plans have a limit on the number of visitors that will be processed every month.

When the number of visitors for your business significantly exceeds your plan limit in any month, access to the paid features will be restricted. To restore access, you will need to upgrade to the appropriate plan matching the increased average monthly visitor count.

We never throttle customers or stop processing your data for getting traffic spikes.

You can find sample screenshots of the personas generated by Delve AI platform at the bottom of  this blog article.

If you sell to businesses (i.e. yours is a B2B website), then understanding companies that visit your website is critical to creating accurate personas. To do so, you can enable organization tracking by following the steps outlined in Settings > Organizations page.

You can hover over the metric labels on the Segments and Personas summary view to view their definitions.

To delete a business, select the business using the business dropdown at the top of the dashboard, then go to Settings (at the bottom of the left navigation bar) > Business and then click Delete Business button at the bottom of the page.
Only Admin users can delete a business.

Competitor Persona by Delve AI creates personas of users of your competitor businesses automatically. Simply specify your competitor website domain and the tool creates data-driven, user persona(s) automatically in minutes. Researching competitors has never been this easy and cost-effective!

You can gain a deep understanding of your competitor's users, such as goals & pains, communication preferences, influential resources in decision making, media preferences, and more. And you get audience intelligence in terms of How, Where, When, Who & What. Further, the tool generates unique insights specific to your industry.

With better audience intelligence and competitor insights, you can refine your ideal customer profile, compare marketing strategies, identify advertising opportunities and generate content that resonates better with your target customers.

Analyze competitors and discover trends as they happen and uncover content, advertising and partnership opportunities with competitor intelligence!

We are unable to offer a free plan for our Competitor Persona product as it involves purchasing traffic intelligence data from our data partners.

We do, however, generate and show you previews of each of the components/modules of the generated competitor personas (for up to two website domains per user) even before you purchase, to help you gain confidence in the quality of the components generated. These components/modules include: persona details, user distribution and industry specific insights.

To upgrade/downgrade and/or delete competitors, please go to Settings (at the bottom of the left navigation bar) > Subscription page for the corresponding business.

Social Persona by Delve AI creates social media personas and delivers high-quality market research from social media in minutes.

All you have to do is to provide your social media handles and Delve AI will create personas of your social audiences automatically for you. Get rich insights for each of your social segments such as followers, mentioners and website visitors.

With AI generated personas and audience intelligence, you can research each segment's demographics, geographies, interests, topics of interest, and get industry specific insights. You can also understand their online habits and discover best places to influence them. Learn who they follow on social media, which podcasts they listen to, which websites they visit and which YouTube channels they watch.

Powered by these rich insights, you can identify opportunities to amplify your brand, build your media outreach and get content and targeting ideas. Not only does Delve AI platform make these rich insights available and actionable, but it also keeps it automatically updated.

Knowing your target audience well has never been this easy and affordable!

Social Persona considers publicly accessible social profiles from Twitter, Instagram, Linkedin, YouTube, TikTok, Pinterest and Facebook.

Data is presented in aggregate form for group level insights (except for influencers) and hence does not include personally identifiable information such as email addresses, phone numbers or physical addresses.

At least 20 social profiles per segment are required to generated a social persona.

The following data sources are currently used by Persona by Delve AI to generate data-driven personas.

Website Persona

COMPETITOR PERSONA

SOCIAL PERSONA

CUSTOMER PERSONA

We support GA4 version of Google Analytics. The older version of Google Analytics (Universal Analytics - UA) is no longer supported by Delve AI platform.

For a single business, you can add team members via Settings (at the bottom of the left navigation bar) > Users. If you have a paid agency plan, you can add agency users via Agency Settings (under username dropdown on top right) > Agency > Users. Agency level users have automatic access to all businesses/competitors tied to the agency plan. Only Admin users can add/delete team members.

To remove a user, go to Settings (at the bottom of the left navigation bar) > Users and then click Delete button to the right of the name of the user. Only Admin users can add/delete team members.

To schedule a demo call, please use our Calendly link. You can also reach our sales team via email at  a(href="mailto:sales@delve.ai") sales@delve.ai

Our team will be glad to assist you with use-cases related to persona data. To understand the personas generated by Persona by Delve AI and how to use them, please schedule a call using our Calendly link.

Once the Live and Competitor Personas for your business have been generated, you can create an outline of your ideal customer profile (ICP) by identifying the unique attributes and behaviors of your best-performing segments and then combining them with competitor insights.