B2B Persona DevelopmentKnow your buyers with B2B personas
Track organizations, generate leads and
get marketing ideas from desirable segments
get marketing ideas from desirable segments
Automate marketing segmentation for better audience insights
Segment your market automatically based on audience demographics, psychographics, behavior, geographies, and transactions.
B2B organizations can create detailed personas by integrating first-party data (Google Analytics, CRM, Search Console) and public sources (social media, voice of customer data). Augment these personas with over 20+ data sources for deeper psychographic and behavioral insights.
Spot buyer segments and non-transacting audience segments
Group your website visitors into desirable and non-desirable segments or personas on the basis of their online behavior.
Analyze both buyer segments (multi-goal converters, one-goal converters, repeat buyers) and non-transacting segments (bouncers, passive browsers, cart abandoners) to optimize audience targeting and uncover business growth opportunities.
Use filters to create in-depth personas and get detailed consumer insights
Generate detailed persona profiles and get comprehensive audience insights, including consumer demographics, interests, goals, challenges, motivations, preferences, topics of interest, influencers, content types, purchase preferences, and more.
Use filters to include or exclude traffic and create personas for specific products, services, categories, regions, channels, or social networks for better targeting.
Real-time organization tracking and lead notifications
Track organizations visiting your site and enrich personas with company data. Classify B2B visitors into business prospects, investors, partners, competitors, and service providers. Get real-time notifications and weekly summaries via email about desirable business prospects.
Further analyze up to 20 organization journeys per segment to refine experiences and identify user drop-off points.
Compare persona segments and gain industry specific insights
Spot differences between transacting and non-transacting audience segments to discover new targeting strategies, keywords, topics, and content ideas that drive conversions.
Analyze key structured attributes unique to your industry or vertical with industry specific insights extracted from page views and keywords.
Auto update and share persona segments
Easily share audience segments and personas with your team members in JPG, PDF, or CSV formats to enhance marketing collaboration. Keep them up-to-date with automatic updates and stay aligned with the dynamic consumer landscape.
Data sources and integrations
Delve AI pulls granular marketing, sales and audience data from sources that matter for your clients. Connect your data sources or use public data to receive marketing insights tailored to your needs.
Our products
Create data-driven buyer, competitor and employee personas for your business automatically. Gain high-quality buyer insights with Delve AI's persona generator tools.
Learn more
SEO Advisor
Social Advisor
PR Advisor
Sales Advisor
Media Advisor
Content Advisor
AI Marketing Advisor
Coming Soon
Transform customer insights into tailored, impactful growth and marketing recommendations. Unleash powerful marketing strategies across all major channels.
Learn morePricing that matches your needs
"Delve AI has been a game-changer for our marketing efforts. This tool transforms our historical data into insightful personas, including browsers, bouncers, and converters. It allows us to pinpoint what's effective for our ideal prospects. The added industry insights, lead categorization, and web analytics seamlessly align with our personas. I leverage this easy-to-use tool almost daily and it has truly elevated our marketing efforts."Jimmy Newson, CEO/Founder, Moving Forward Small Business
Accelerating Sales Cycle with Quality Leads
Learn how APT Global, a shipbuilding/offshore construction company with presence in UAE, Netherlands, Qatar, Belgium and India used Delve AI to generate high quality leads and accelerate its sales cycle.
Building Brand Personas with Segmentation
Learn how Bask Suncare uses Delve AI’s audience segmentation capabilities to build highly targeted brand personas, thereby boosting marketing efficiency, customer satisfaction, and brand loyalty.
Using personas to get niche targeting ideas
With data-driven personas and deep customer insights about buyer segments generated by Delve AI, Faye was able to unlock new niche targeting options and expand the reach of their display ad campaigns by 4X.
Recommended by experts
Featured in the news
How to Create B2B Buyer Personas
Know the differences between B2B and B2C buying processes and learn how to create B2B buyer personas. We illustrate these concepts with two examples of B2B buyer personas.
7 Min Read
Available in 10 languages
Towards Autonomous Marketing with Delve AI
Step into the new era of autonomous marketing with Delve AI. Understand its benefits and how it differs from marketing automation. Get a peek into Delve AI's ongoing efforts to enabling autonomous marketing.
11 Min Read
Available in 11 languages
AI in B2B Marketing
Discover the best ways to use AI in B2B marketing. Find tools, use cases, and examples to help your business make the most out of the AI boom in this article.
18 Min Read
