Market segmentation is the process of dividing the consumer market into smaller groups based on similar needs and characteristics. Explore the benefits and types of market segmentation in this article.
Behavioral segmentation divides customers based on the behavior patterns they exhibit when interacting with your business or website. Read to discover the top examples of behavioral segmentation in marketing.
Psychographic segmentation groups customers based on their psychological traits and attributes. Explore variables and take a look at important examples to better understand your target market.